Celebrity Birthdays December 2nd Gianni Versace

Gianni Versace was born in 1946 in Reggio Calabria, Italy, he became victim of a cold-blooded murder on the 16th July, 1997. In the early days, his mother supported the family with her small tailor-shop. There, Versace learned everything about making clothes and soon he designed apparel himself, which was sold in his mother's shop. Then, Versace acquired additional skills working in fabric procurement positions.In 1997, Versace was shot to death in front of his mansion in Miami, Florida. Versace's killer is allegedly a serial killer, who committed suicide in Miami short after Versace's murder. In September 1997, Gianni Versace's brother Santo Versace was announced the new CEO of the Versace holding. Gianni's sister Donatella Versace is the new head of design. Donatella was already in a creative position, designing for the Versus label. Sole heiress of Gianni Versace is Donatella's eleven year old daughter Allegra. Her son Daniel inherits Gianni's collection of paintings. Part of Gianni Versace's heritage are his lucious mansions at Lake Como, Italy, in Milan, Italy, in New York City, and the mansion in Miami were Versace was killed.

In the beginning, in 1978 the Versace business accounted for roughly $15 million of total sales. Ten years later, this number rose to $353 million. In 1994, total sales were at 1,175 billion Lira ($728 million), this figure rose in 1996 to 1,655 billion Lira ($1073 million). In 1996, sales of 854 billion Lira ($553 million) were achieved without revenues from license agreements; in 1995 684 billion Lira ($420 million). In 1994, these direct sales were only 610 billion Lira ($378 million). Since 1994, the Versace group spent 8% of direct sales or 40.8 billion Lira ($ 25 billion) annualy to promote the label. Santo Versace announced in 1997, that this amount will be significantly reduced in order to cut costs.

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