MOG Gets An Overhaul, Looks To Become Definitive Music News Portal

Mog, a music-centric blogging network that launched back in 2006, is evolving once again. The site has relaunched its homepage at Mog.com to serve as an authoritative destination site for music news. It has lofty goals, aspiring to become something akin to a 'Huffington Post for music' with a constant stream of content that lures visitors to come back multiple times a day. Coming up with that much quality content isn't normally easy or cheap, but MOG has at least one ace in the hole: its entire editoral staff consists of only six people, and its contributing authors aren't getting paid - they're just writing about what they love. MOG has built up a thriving network of bloggers over the years, who produce upwards of 5,000 music-related blog posts a week. Most of these bloggers are found on MOG itself, using the site's own publishing tools to share with other members (called MOGers). The site has also forged deals with around 300 external blogs, driving traffic to them by syndicating portions of their content on MOG in return for allowing MOG to serve as their ad network. Between all of these blogs, MOG sees around 5.7 million unique visitors and 40 million page views a month.

Add to:

del.icio.us Digg Yahoo! FaceBook Google Furl BlinkList Simpy Spurl Twitter